If Google had existed on the July night in 1994 when Liz Hurley wore her safety-pin dress to the Four Weddings and a Funeral premiere in Leicester Square,
there’s a good chance that she, not J-Lo, would have been responsible for the creation of “the image search”.
As it stood, “her arrival in ‘that’ Versace dress has the same kind of significance in tabloid folklore that the nativity does to Christians:
the moment at which a star was born”, British Vogue wrote in a ’90s profile – with The Dress effectively launching the then 28 year old’s career.
It would lead, indirectly, to Hurley being named the face of Estée Lauder – her first modelling gig, and a deal as significant as Lauren Hutton’s industry-shifting 1973 contract with Revlon. “In the Nineties, what advertisers need is someone who can project a broad range of emotions, from sultry to very innocent, very warm to touchable,” the company’s then US president explained at a press conference. “[Elizabeth] is a real person, someone you would like as your best friend.” The cool £2 million contract would see her face printed in magazines and pasted on billboards in more than 100 countries – and make her, along with her long-time partner Hugh Grant, a source of endless fascination. By 1998, American Vogue name-checked the couple, along with Oasis and the Spice Girls, as “England’s biggest exports” – and based on this year’s Golden Globes, her allure has yet to wane.
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